I recently sent a tip out on the value of press releases. Lots of times the press won't publish releases. I don't care! Why? The value of a press release in a marketing packet is huge. The readers don't know if the release was ever published or not. In fact, they don't care!
If you have something to say or announce about your business, say it in a press release!
Good point about press releases! I never thought about it, but you are right. Most don't get published but they are a good way to get our news out to our clients by including them in our mailings. Thanks.
Posted by: Ann | March 19, 2007 at 02:50 PM